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RSS Feed In this episode, Elena Armijo welcomes Chris Hallberg, military veteran, leadership coach, and founder of Business Sergeant, for a conversation about commitment, accountability, and the standards that shape strong teams. Drawing on more than a decade of coaching leadership teams, Chris brings a practical perspective on building cultures where people take ownership, trust one another, and work toward a shared vision.
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Elena begins with a coaching reflection on a question every leader can benefit from asking: What are you tolerating? She challenges leaders to consider how the behaviors they overlook, the standards they compromise, and the conversations they avoid quietly shape the culture around them.
Chris brings this idea to life through his belief that commitment must come before accountability. He reflects on the importance of surrounding ourselves with people who share our values and are willing to hold one another to meaningful standards. Trust, healthy conflict, and shared responsibility become essential foundations for teams that want to achieve something greater together.
The conversation takes a personal turn as Elena reflects on the tension between creating inclusive communities and building highly specialized teams. Chris offers perspective on navigating that balance through intentional leadership, clear expectations, and the courage to honor a shared commitment.
This episode is an invitation to examine the standards we live by, the commitments we make, and the responsibility we share in creating something meaningful together. Lasting change begins when we stop accepting what holds us back and start taking action.
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Chris Hallberg:
This podcast was produced by the following amazing team:
Bee Odendaal, Audio Engineer
Aaron Boykin, Musician & Artist (Get updates about Aaron's music via Instagram)
Jo van Eeden, Project Manager
Elena Armijo
President / Founder
Chris Hallberg, known as The Business Sergeant, is a military veteran, entrepreneur, leadership coach, and founder of Business Sergeant, where he helps organizations strengthen leadership, improve execution, and connect military veterans with civilian leadership opportunities.
After serving in the military, Chris built and exited multiple companies, including an energy-efficiency business that was sold at an 8x multiple during the Great Recession. He later became one of the earliest EOS implementers and has spent years coaching multimillion-dollar leadership teams through growth, culture challenges, accountability issues, and organizational change.
Chris brings military leadership principles into the business world, emphasizing clarity of mission, disciplined execution, accountability, trust, and team-first leadership. Through Business Sergeant, he also works to bridge the gap between military service and civilian leadership by helping veterans translate their leadership experience into opportunities within growing organizations.
His work is built around a straightforward belief: strong strategies only go so far without strong leaders to execute them. Chris helps organizations address the leadership and cultural issues that can undermine performance, replacing confusion with clarity, silos with teamwork, and complexity with disciplined execution.
