Ep. 17 How to Create a Good World feat. Richie Kendall

Ep. 17 How to Create a Good World feat. Richie Kendall

In this episode discover how to create a culture of diversity and belonging feat. Richie Kendall. Elena's coaching tip: create a space of support, love, and forward movement.

Learn more about how Elena Armijo can support you in seeing and using the power that resides within you.

How do I create a culture of diversity and belonging in my organization? This is a question that has saturated much of the conversation surrounding company culture. Contrary to popular belief, creating the culture you want is not a one-size-fits-all endeavor. Instead, it requires you to take a good look at four distinct areas and adjust accordingly in order to begin creating a culture of belonging.

In Elena’s Weekly Coaching Tip, you’ll discover that creating a diverse culture is not about metrics, but about creating a space of support, love, and forward movement. In Elena’s interview segment, she speaks with social impact leader and world-changer, Richie Kendall. He is the Co-Founder and Chief Experience Officer of Goodworld, a platform that helps nonprofits and companies fundraise, connect with their communities, and maximize their social impact. Not only is Richie an exceptional human being, he is also a great example of someone who is unapologetically committed to living out their values. In their conversation, Richie shares his mission in life, the power of storytelling and how your own narrative adds meaning to others, how technology can be used to maximize social impact, and why creating a culture of belonging begins with you.  

Let’s Get Social!

Want to hear more from Elena? Click here!

Learn more about Goodworld.

Connect with the fantastic Richie Kendall on LinkedIn, Facebook, Twitter, and Clubhouse.

This podcast was produced by the following amazing team:

John Biethan, President of Imagine Podcasting

Sam De Santo, Creative Director

Rye Taylor, Podcast Design Strategist & Producer

Alan Meaney, Audio Engineer

Meg McCarley, Brand Designer & Social Media Manager

Raejan Noh, Content Writer

Aaron Boykin, Musician & Artist (Get updates about Aaron’s music via Instagram)

Elena Armijo

Executive & Leadership Coach, PCC
Richie KendallProfile Photo

Richie Kendall


Richie Kendall is the Co-Founder & Chief Experience Officer of Goodworld — a next gen social impact platform. His team is building an ecosystem powered by generosity, collaboration and compassion where CSR, influencer impact & web3 philanthropy collide. Goodworld is the first social impact platform for nonprofits and companies that rounds up purchases to the nearest dollar for causes and enables hashtag donations on Facebook and Twitter. The all-in-one toolset includes team fundraising, events, eCards and impact rewards.

Richie's company Cheerful Giving was acquired by Goodworld in 2019 and the platform has grown to power the social impact initiatives of many of the world’s largest companies and leading nonprofits. He now leads Goodworld's product and business growth efforts with a specialty in brand elevation and vertical innovation.

With 10+ years experience in tech, B2B Sales, UX design, film/media, identity and storytelling, Richie has worked with industry-leading brands including Mastercard, Forever21, Canon, New Belgium, Marmot, Rawlings, Fruit of the Loom, Frontier Airlines + more and has collaborated with some of the nation’s leading advertising agencies.